TikTok
TikTok is introducing three new tools for video comment sections: voice comments, comment polls, and photo carousel comments, aimed at boosting user interaction and community building. Voice comments last up to 60 seconds and will be available globally to users over 18 within the next month; comment polls, initiated by creators with up to five options, are now fully available; photo comments support up to nine images, with the carousel feature rolling out gradually over the next month.
TikTok announced it will introduce voice messages, polls, and image carousels in the comment section, with voice comments rolling out globally to users aged 18 and above, polls available to all creators, and image comments now available worldwide.
TikTok announced a multi-year renewal with the NFL, adding Game Day hubs through the GamePlan initiative, expanding highlights and behind-the-scenes content, and offering advertisers Pulse Premiere trend collaboration opportunities. Platform data shows that posts with the #NFL tag have grown over 32% in the past year, and 59% of users find watching sports content on TikTok more entertaining than watching actual games.
TikTok and the NFL announced a multi-year partnership renewal, building on their previous collaboration to launch new game-day hubs, more event content, and advertising opportunities, aiming to enhance fan engagement and the platform's sports content ecosystem. Data shows that #NFL tag posts have grown by over 32% in the past year, highlighting the high popularity of football content among TikTok users.
TikTok's latest EU DSA transparency report shows its monthly active users reached 189 million, adding 9 million in the first half of 2026. Despite steady growth, it has not yet reached the 200 million user target claimed in September 2025. The report also disclosed content moderation data: approximately 104 million pieces of violating content were removed in the first half of the year, with 94.1% handled by automated systems; the human review team size increased by 64 people compared to the second half of 2025, but has significantly decreased compared to October 2024.
TikTok further expands its Out of Phone advertising program by partnering with six new partners, including Alight Media and DooH it, bringing creator content to more European offline scenarios and enhancing brand exposure potential.
Researchers at the University of Minnesota published a study in the Journal of Nutrition Education and Behavior, analyzing focus group feedback from 25 students aged 15-16 at a Midwestern U.S. high school. They found that food advertisements and influencer videos on TikTok can trigger immediate cravings for specific foods among teenagers, and the platform's algorithm may expose teenagers to over 17 food advertisements per hour. The study suggests that food marketers can leverage TikTok trends and influencer reach to shape teenage interests, but attention should be paid to the potential interference of the platform's persuasive design and impulse control.
TikTok has introduced a 'Legacy Account' option in account settings, enabling users to pre-specify whether their account should be taken over by a designated contact or deleted after death, and to refine the management permissions of legacy contacts. This feature addresses the growing real-world need for handling accounts of deceased social media users.
TikTok 正研究将 TikTok Pay 引入美国，使用户可通过私信向其他账户汇款。该功能已在越南、马来西亚和泰国上线，并配套提供 PayLater 分期选项。此举或借鉴抖音支付经验，提升直播带货转化率。2026 年上半年 TikTok 美国 GMV 达 118 亿美元，同比增长超 100%。
TikTok recently launched an AI-powered description generation tool in its TikTok Live Creator, capable of automatically producing summaries of streamers and live content for streamers to share with viewers. The feature was exposed by app researcher Radu Oncescu on Threads. Although the tool aims to provide viewers with more background information, its accuracy and generation mechanism remain unclear. Some argue that such AI applications fail to significantly enhance user experience, may instead waste water and electricity resources, and replace the creative enjoyment users could otherwise have.