Pinterest 于周二发布新报告，探讨青少年使用其应用的方式，并指出平台对用户福祉的审慎态度正带来更积极的年轻用户使用趋势。报告称，超过77%的活跃青少年用户使用搜索栏主动探索兴趣，且青少年访问设置和首页控制功能的频率几乎是其他年龄段的两倍。平台同时宣布将“无干扰校园提醒”扩展至30多个国家，并推出新的创伤知情福祉空间“Protect Your Energy”。
Pinterest released a new report focusing on teen user behavior and well-being, stating that its platform encourages offline exploration rather than endless scrolling. The report shows that 77% of active teen users use the search function, and the platform will expand distraction-free school reminders to more than 30 countries and launch a new mental health resource center.
Pinterest has set the date for its annual marketing showcase, Pinterest Presents. The online event will take place on September 17, featuring the release of new advertising products, sharing of usage trends, and industry best practices.
Pinterest's latest report shows that users are shifting from online to offline hands-on practices, with nine major trends such as DIY, retro, and nature emerging, offering marketing inspiration for brands.
Pinterest and Zillow announced a partnership on Wednesday, bringing Zillow's housing intent data into Pinterest's advertising system. Zillow Elevate advertisers can now use Pinterest Media Network Connect to target users with 34 consumer segments, including homebuyers, renters, sellers, and homeowners, and reach specialized groups such as renovation-focused buyers and recent homeowners.
Pinterest reported its second-quarter 2026 earnings, showing AI technology drove an 18% increase in advertising revenue, but user growth slowed in core markets, with Europe losing 2 million users and the US and Canada flat. The CEO emphasized that AI is a business accelerator, and future efforts need to expand into international markets and enhance user engagement.
Pinterest recently issued holiday marketing recommendations to brands, noting that users begin planning holiday shopping as early as September, so brands should start year-end promotional campaigns early. The platform recommends using the AI-driven Performance+ tool to enhance efficiency, suggests launching campaigns between September and November, and extending ad delivery to the week after Christmas to reach 55% of ongoing purchasers.
As marketers begin planning their strategies for the second half of 2026 and the holiday season, Pinterest, a shopping-oriented platform with 631 million monthly active users, is offering new opportunities for brand exposure and sales conversion. Based on the platform's latest features, this article proposes six key recommendations: leveraging Pinterest Trends to gain insights, using on-site search to identify collaboration creators, documenting high-engagement content formats, handling keywords and tags appropriately, developing targeted Pin strategies, and continuously optimizing through Insights. The article also mentions the platform's newly launched AI-powered commerce assistant, which can help brands enhance advertising performance.
Pinterest recently issued a series of practical recommendations to brands on optimizing product catalogs and shopping ads, covering key areas such as catalog maintenance, title writing, data tracking, ad grouping, and campaign duration. Platform data shows that titles containing brand keywords can lead to a 28% increase in ROAS, while using a combination of the Conversions API and the Pinterest Tag can boost attributed conversion rates by 23.7%.
Google announced an update to the Google Images interface, making it closer to Pinterest's visual style, while adding an AI image generation feature that allows users to search based on generated images. The new interface includes a dynamic gallery and collection options, and will be pushed to desktop users in the United States over the coming weeks.