Pinterest announced the launch of a new Market View feature designed to help businesses gain insights into campaign performance across different regions within the advertising platform and simplify cross-border marketing processes. This feature will display advertising performance data by region, support adding new markets, automatic translation of titles and descriptions, currency conversion, and downloading report data. This move is part of Pinterest's optimization of its international sales process and is expected to be rolled out to all advertising partners.
This week, Pinterest hosted its fourth annual Manifestival event in Cannes, presenting key creative and engagement trends heating up on the platform to marketers. Activities included trend tattoos, a themed dessert shop, a visual search studio in partnership with Adobe, and a beauty experience with Sephora. Pinterest stated that these offline events aim to transform inspiration from the platform into tangible real-world experiences, further solidifying its brand strategy of 'less links, more reality.' The platform now has 631 million users, most of whom come with shopping intent.
At the Cannes Lions International Festival of Creativity, Pinterest unveiled multiple AI tools, including a business assistant for advertisers, dynamic creative selection features, and the Ask Pinterest app for consumers, to explore the next generation of shopping experiences.
Pinterest has added new customer acquisition capabilities to its AI advertising suite Performance+ and launched one-click shopping ads for Shopify merchants, aiming to attract more small and medium-sized business customers.
Pinterest announced the launch of the Amazon Storefront link feature, which allows eligible creators to showcase their Amazon store on their profile and automatically apply affiliate links to Pins without manual addition. This move aims to enhance cross-platform product discovery and sales conversion, while also driving more traffic to the Amazon Associates program.
Pinterest releases the 2026 Summer Fashion Trends Report, in partnership with Levi's, based on UK market search data, distilling seven sports-related fashion and beauty trends, and pointing out that sports have become a new canvas for personal style. The report also includes food trends and details of the Levi's collaboration, providing a reference for marketers.
With 31 weeks until Christmas, Pinterest reminds advertisers that early long-term content planning and promotion can help achieve better results during the holiday season. The platform emphasizes that users conduct planned searches here, so brands need to enter users' shopping lists through continuous advertising and use data to optimize Q4 performance. Data shows that shopping ad campaigns running for more than 6 months have a ROAS about 33% higher than short-term campaigns, and Performance+ catalog sales campaigns see an average cost-per-action reduction of 20%.
Pinterest disclosed the latest improvements to its ad serving model on its engineering blog. The updated model can simultaneously incorporate users' off-site conversion history and current search behavior to deliver more personally relevant promoted content. According to the official introduction, the solution focuses on three areas: new model architecture, novel training methods, and a hybrid serving process. Test data shows that the median relevance of candidate ads improved by approximately 275% to 300%, the relevance metric for Related Pins ads increased by 1.08%, and the delivery volume of candidate ads from selection to display increased by 2 times.
Pinterest released its Q1 2026 financial results, with global monthly active users rising to 631 million, adding 12 million sequentially, and revenue growing 18% year-over-year. Despite limited user growth in the US and EU, international expansion continues, and the company emphasizes AI-driven discovery graphs and improved advertising products.
Pinterest has released its 2026 Wedding Trends Report, drawing on user search and on-platform interaction data to map the evolution of wedding celebrations. The report covers 14 key trends from dating to the wedding day, including "unexpected venues," "quirky cakes," and "nostalgic tech elements," along with growth figures for specific search terms. It serves as a valuable reference for marketers.