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Meta faces a new wave of social media addiction lawsuits

The U.S. Ninth Circuit Court of Appeals allowed thousands of social media addiction lawsuits against Meta to continue. Previously, a California jury ruled that Meta and YouTube must each pay $3 million for deliberately designing addictive systems. Meta defended itself by arguing that addiction is not a recognized mental illness, but the court did not accept this. Meta also faces federal court trials and invokes Section 230 immunity. Total potential compensation could exceed $1.4 trillion, close to its market value.

Facebook
LinkedIn updates feed display to drive more post replies and comments

LinkedIn announced two feed updates: one is to personalize comment sorting based on users' professional interests, networks, and interaction behaviors, and the other is to highlight timely and relevant discussions to encourage more on-platform conversations. This move is based on data such as an 18% year-over-year increase in comment dwell time reported in Q2, but analysts note that about 30% of comments may be AI-generated, and the platform is simultaneously combating such fake interactions.

LinkedIn
Meta adds multiple growth incentives for paid subscribers

Meta is adding more incentive options for Meta One subscribers, including a larger follow button, expanded AI reply tools, an enhanced homepage, and automatic invitation features, to drive growth for creators and businesses.

Facebook
X updates creator revenue sharing parameters, focusing on original content incentives

X announced updates to its creator revenue sharing program, renaming it the "Original Creator Rewards Program," redefining standards for original content, and explicitly excluding reposted, automated, and misleading content. The new rules will take effect on September 8, 2026, and existing participants need to reapply. Analysts note that factors such as the attribution of AI-generated content, limitations of community notes, and a decline in platform posting volume may affect the program's actual effectiveness.

X (Twitter)
TikTok shutters Nashville office, lays off 250 employees

TikTok's U.S. operating entity TikTok USDS JV announced the closure of its Nashville office, laying off 250 people, as the office had handled part of the content moderation work. The company said the move aims to optimize operations but did not respond to the gap in moderation capacity.

TikTok

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