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Despite being repeatedly declared declining, Facebook still maintains high usage rates. Based on Meta's official tools and data, this article outlines the fundamental steps for building an effective Facebook brand page in 2026: audience research, strategy development, and continuous optimization.
As marketers begin planning their strategies for the second half of 2026 and the holiday season, Pinterest, a shopping-oriented platform with 631 million monthly active users, is offering new opportunities for brand exposure and sales conversion. Based on the platform's latest features, this article proposes six key recommendations: leveraging Pinterest Trends to gain insights, using on-site search to identify collaboration creators, documenting high-engagement content formats, handling keywords and tags appropriately, developing targeted Pin strategies, and continuously optimizing through Insights. The article also mentions the platform's newly launched AI-powered commerce assistant, which can help brands enhance advertising performance.
As a social platform with over 3 billion monthly active users globally, Instagram remains a core battleground for brand marketing. Based on the platform's latest developments, this article proposes five recommendations for brand operations in 2026: leveraging Meta AI and in-app search to gain trend insights, collaborating with creators and the Creator Marketplace, refining effective content formats, developing data-driven strategic frameworks, and continuously optimizing using Instagram Insights.
With social media evolving for over 20 years, some traditional marketing strategies have shown signs of fatigue. To help brands enhance their influence in the second half of 2026 and beyond, Social Media Today has launched a series of guides. This article focuses on the professional social platform LinkedIn, and based on official platform recommendations and the latest research, proposes five core strategies: reviewing trending content, targeting key decision-makers, refining core themes, leveraging experts and trusted voices, and developing long-term plans oriented toward business outcomes. It also cites insights from Gina Kleiner, Senior Director of Product Marketing at LinkedIn, emphasizing the importance of building credibility rather than merely chasing visibility.
Meta's Facebook, Instagram, and WhatsApp each have 3 billion monthly active users, continuing to lead social media. Threads has reached 500 million monthly active users, approaching X's 550 million; Pinterest's monthly active users have risen to 631 million. YouTube follows Meta closely with 2.7 billion monthly active users, TikTok has not updated official data, and Snapchat is close to 1 billion. Data sources include official platform reports and third-party statistics such as Business of Apps.
As the second half of 2026 approaches, marketers need to reassess their social media strategies. Based on the Social Media Today series of guides, this article focuses on the TikTok platform and proposes five suggestions: leveraging TikTok trend tools, building a database of themes and formats, researching creators, formulating strategies, and analyzing data, to help brands establish an effective presence on TikTok and enhance holiday promotional effectiveness.
American Eagle kicked off its back-to-school marketing campaign on Wednesday, focusing on malls, campus life, and sports culture. The brand's five-year global endorsement partnership with Spanish star Lamine Yamal has gained momentum following his World Cup win, while also launching content series such as "Mall Diaries" and tapping into the #RushTok trend on college campuses.
Meta has invested tens of billions of dollars in AI, but the company has a history of repeated failures in self-driven innovation projects, and there is a gap between the actual effectiveness of AI applications and its promotional claims. This article analyzes whether Meta can win in this AI race and the prospects for its investment returns.
Meta was recently sued by 26 employees over its May layoffs, accusing its AI-driven layoff system of failing to account for employees' protected leave during scoring and screening, resulting in these employees being disproportionately let go. The lawsuit claims this violates laws such as the ADA and FMLA, while Meta responded that the allegations lack factual basis.
Pinterest recently issued a series of practical recommendations to brands on optimizing product catalogs and shopping ads, covering key areas such as catalog maintenance, title writing, data tracking, ad grouping, and campaign duration. Platform data shows that titles containing brand keywords can lead to a 28% increase in ROAS, while using a combination of the Conversions API and the Pinterest Tag can boost attributed conversion rates by 23.7%.