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Facebook is testing displaying view counts on the main post interface, currently visible only to creators. This test aligns with Meta's overall strategy of shifting toward the "views" metric, but may have a dual impact due to declining user activity on Facebook.
BBC reported that Meta allowed advertisements for child sexual abuse material in India, involving keywords such as "rape video," linking to Telegram channels. Meta initially stated the ads did not violate policies, then removed them. The incident highlights the limitations of AI review, and Meta is facing multiple challenges in AI development.
Meta rolled out several updates to the Edits app this week, centered on automatically generated bilingual subtitles (supporting 15 languages), along with new creative template tools and summer sound effects, aiming to enhance creators' ability to reach international audiences.
TikTok announced the launch of Agentic Hub, a centralized management platform for AI tools aimed at advertisers, directly integrated into its Model Context Protocol server, allowing advertisers to invoke more third-party AI models and instructions in the ad creation process. The hub brings together AI skills developed by TikTok and its partners, covering areas such as creative generation, catalog management, audience insights, and performance analysis, and has already onboarded multiple service providers.
Meta recently rolled out a series of exclusive Instagram Stories features for its AI glasses users, including Spin View, multi-camera sync, and new editing tools. These features leverage the glasses' multi-camera and motion capture capabilities to provide users with a more immersive creative experience, while also serving as a new avenue for Meta to promote its AI wearable devices.
TikTok announced the addition of support for brand mini-dramas in its Growth Max advertising product, allowing brands to build and publish short drama content directly within the app, and leverage ad automation to boost discovery, engagement, and conversion. This format generated $1.3 billion in revenue in the U.S. market in 2025, and TikTok has launched the standalone PineDrama app and the Minis section.
TikTok announced a partnership with pop icon Madonna to launch a multi-part global promotional campaign for her new album 'Confessions II'. The campaign includes a joint iHeartRadio and TikTok LIVE premiere on July 2, fan engagement features, pop-up experiences in New York and London, and exclusive in-app experiences. With over 5.1 million followers on TikTok, Madonna's collaboration aims to solidify TikTok's position as the go-to platform for music discovery.
Pinterest announced the launch of a new Market View feature designed to help businesses gain insights into campaign performance across different regions within the advertising platform and simplify cross-border marketing processes. This feature will display advertising performance data by region, support adding new markets, automatic translation of titles and descriptions, currency conversion, and downloading report data. This move is part of Pinterest's optimization of its international sales process and is expected to be rolled out to all advertising partners.
Meta is attempting to lobby California lawmakers to secure an exemption clause for itself in AB 2, in order to avoid potentially massive fines resulting from the platform's impact on teenage users. The company's political lobbying spending in 2025 has already reached $26.3 million.
Instagram is testing several new features aimed at making it easier for users to adjust algorithm recommendations. CEO Adam Mosseri revealed that the platform will simplify access to the "Your Algorithm" panel and explore options such as inserting topic control options directly into the Reels feed.