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Meta recently released a new guide to help marketers optimize AI-driven multimedia ads, supporting the upload of up to 10 image and video assets, with the system automatically generating multiple versions to improve campaign performance.
Meta has relaunched Facebook Creator Studio, positioning the new version as an AI-driven creative assistant that integrates features such as the AI Creator Assistant, personalized performance insights, and comment reply suggestions to enhance the platform's appeal to creators. The tool was shut down in January 2023 and now returns amid intensifying competition for creators.
Meta announced the launch of an embedded booking feature for lead ads, integrating third-party booking platforms directly into the ads to reduce drop-off between form submission and appointment scheduling. It supports Calendly and HighLevel, with HubSpot coming soon.
TikTok announced a partnership with fitness tracking app Strava to launch a €100,000 (approximately $114,000) pan-European local sports fund, aimed at promoting offline fitness participation by funding 20 creator ambassadors and their communities. The initiative includes the first community running event in Brussels, as well as a subsequent joint research project.
Snapchat released a new report based on Eye Square's 2026 Breadth Engagement Study, covering 13 global markets. Data shows that about 75% of users consider their time spent 'meaningful,' and Snapchat leads Facebook in relationship maintenance and social engagement. The report also notes that advertising in a connection-driven environment can improve unaided recall, favorability, and purchase intent, and can deliver incremental value to existing Facebook video campaigns.
Meta released multiple new AI advertising features, including end-to-end creative solutions, enhanced text generation tools, and the merger of Creator Marketplace and Partnership Ads Hub into Meta Creator Marketing Hub.
This week, Pinterest hosted its fourth annual Manifestival event in Cannes, presenting key creative and engagement trends heating up on the platform to marketers. Activities included trend tattoos, a themed dessert shop, a visual search studio in partnership with Adobe, and a beauty experience with Sephora. Pinterest stated that these offline events aim to transform inspiration from the platform into tangible real-world experiences, further solidifying its brand strategy of 'less links, more reality.' The platform now has 631 million users, most of whom come with shopping intent.
TikTok announced multiple new AI features for its Symphony advertising tool suite, where the agent tool Symphony Agent can automatically generate complete video ad campaigns from text prompts and provide creative guidance based on trending videos within the app. The tool also supports building promotional content from scratch, generating creator briefs, and inviting creators to participate in campaigns. Additionally, TikTok announced a new integration with Zoyumi, Dentsu's AI platform.
Instagram announced that it is expanding its updated TV app to Samsung smart TVs in the U.S. market, extending its reach to most connected TV devices in the country. At the same time, the platform is testing new experiences such as personalized channels, Stories on TV, and landscape videos, while exploring scenarios for long-form videos and live interaction.
On June 18, Snapchat launched a Crowd Created AR activation at New York's Times Square, partnering with HBO Max to create a 'House of the Dragon'-themed AR advertisement, where pedestrians could interact in real time on large screens. This marks Snapchat's first deployment of a large-scale AR advertisement at a high-traffic landmark, aiming to expand advertising revenue and address user decline.