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Social media management platform Metricool announced the launch of Metricool Studio, an AI-powered reporting feature designed to automate the creation of social media reports. This feature allows users to generate reports containing charts, executive summaries, and optimization suggestions through natural language instructions, reducing a workflow that previously took 2 to 4 hours to just minutes. Metricool Studio is now available as of May 27, 2026, with no additional installation required.
Visibrain will host a webinar titled "PR Crises in the AI Era" on June 16, 2026, analyzing recent controversies involving brands such as Nike, Nvidia, Huda Beauty, and American Eagle based on data from its latest whitepaper, revealing how online backlash evolves into full-scale reputation crises within 24-48 hours, and examining the role of creators and AI-driven visibility in crisis propagation.
Brand reputation can change within hours. To help PR and communications professionals address this challenge, social listening platform Visibrain will host a live webinar titled "Managing Brand Reputation in the Age of Backlash" on June 16, 2026. Experts Sophie von Mensenkampff and Nishay Arshad will use real-world cases from Nike, American Eagle, Nvidia, and Huda Beauty to explain how to identify reputation risks early on social media and news platforms, track narrative evolution, and make more informed decisions as public opinion accelerates.
Global social media management platform Metricool published its annual Instagram study on June 16, 2026, analyzing over 24.3 million posts and 375,000 accounts. The report shows that Reels remain the strongest format for discovery and engagement, with average watch time doubling year-over-year to 8.5 seconds; carousels excel in saves and engagement, generating 9 times more saves than single-image posts. Meanwhile, single-image posts continue to see declining reach and engagement, hashtag effectiveness has weakened, and community interaction prompts (such as questions) significantly boost comment volume. Metricool advises brands to use different formats based on their goals and to pay attention to posting timing and early engagement.
Global social media management platform Metricool released its annual YouTube research report on July 28, 2026. The study analyzed 799,718 videos published by 71,177 accounts worldwide, comparing data from February 2025 and February 2026, revealing significant shifts in the platform's content ecosystem: substantial growth in views, but declines in audience retention and engagement rates, weakened monetization, and extended content lifecycles. The report notes that Shorts have become a major traffic driver, but brands and creators need to rethink their content strategies to build genuine audience loyalty in a 'slow-burn' environment.
On August 19, 2026, Metricool released the "2026 Social Media AI State of the Study," based on a survey of over 700 social media practitioners, showing that AI usage in areas such as strategy design, trend research, and metric analysis has surged significantly. It also points out that the proportion of AI-generated content underperforming has nearly doubled compared to last year, and corporate AI policy development is clearly lagging.
On August 25, 2026, Informa TechTarget announced the launch of the B2B AI Authority Index, a diagnostic tool based on 24 questions that helps B2B marketers identify brand strengths and weaknesses in AI-mediated buying journeys and categorizes them into four authority types.
X platform mandates US creators to use X Money for receiving original content rewards and subscription income, offering no other payment channels. This move aims to promote its payment platform, but non-US creators can still receive payments via Stripe. Since its beta testing in November 2025, X Money has expanded its US market coverage through a partnership with Cross River Bank.