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TikTok and the NFL announced a multi-year partnership renewal, building on their previous collaboration to launch new game-day hubs, more event content, and advertising opportunities, aiming to enhance fan engagement and the platform's sports content ecosystem. Data shows that #NFL tag posts have grown by over 32% in the past year, highlighting the high popularity of football content among TikTok users.
TikTok announced a multi-year renewal with the NFL, adding Game Day hubs through the GamePlan initiative, expanding highlights and behind-the-scenes content, and offering advertisers Pulse Premiere trend collaboration opportunities. Platform data shows that posts with the #NFL tag have grown over 32% in the past year, and 59% of users find watching sports content on TikTok more entertaining than watching actual games.
Pinterest released a new report focusing on teen user behavior and well-being, stating that its platform encourages offline exploration rather than endless scrolling. The report shows that 77% of active teen users use the search function, and the platform will expand distraction-free school reminders to more than 30 countries and launch a new mental health resource center.
Pinterest 于周二发布新报告，探讨青少年使用其应用的方式，并指出平台对用户福祉的审慎态度正带来更积极的年轻用户使用趋势。报告称，超过77%的活跃青少年用户使用搜索栏主动探索兴趣，且青少年访问设置和首页控制功能的频率几乎是其他年龄段的两倍。平台同时宣布将“无干扰校园提醒”扩展至30多个国家，并推出新的创伤知情福祉空间“Protect Your Energy”。
LinkedIn's latest EU DSA transparency report shows that in the first half of 2026, EU active users reached 56.5 million, an increase of 1.4 million from the second half of 2025; during the same period, detected fake activities rose by 46%. Despite a total membership of 1.3 billion, active users account for only about 30%, indicating slow growth in actual active usage on the platform.
X platform's user count in the EU continues its downward trend, with the latest DSA report showing a moderating decline. SimilarWeb estimates its mobile monthly active users in June 2026 at approximately 302 million, a significant gap from X's self-reported 550 million monthly active users. Financially, X's advertising revenue in the first half of 2026 decreased by 18.4% year-over-year, down about 70% compared to the same period in 2022. Despite Musk's claims of record platform usage, multiple data points indicate a dual loss of users and revenue.
Snapchat announced the rollout of multiple Harry Potter-themed AR lenses, chat wallpapers, Bitmoji outfits, and offline events to promote the new HBO series airing later this year.
TikTok's latest EU DSA transparency report shows its monthly active users reached 189 million, adding 9 million in the first half of 2026. Despite steady growth, it has not yet reached the 200 million user target claimed in September 2025. The report also disclosed content moderation data: approximately 104 million pieces of violating content were removed in the first half of the year, with 94.1% handled by automated systems; the human review team size increased by 64 people compared to the second half of 2025, but has significantly decreased compared to October 2024.
Snapchat announced the expansion of its Unified Attribution solution, making the tool available to all global advertisers starting today, with added support for two mobile measurement partners, AppsFlyer and Adjust. The solution aims to combine Snapchat platform metrics with third-party cross-channel performance data into a single view, helping app marketers more clearly evaluate ad effectiveness and optimize campaign strategies.
Instagram announced adjustments to its AI transparency labels, renaming the original "AI Creator" account label to "AI-Generated Profile" and adding descriptions noting that images posted by the account may include AI-generated characters. This move aims to reduce user confusion when interacting with AI-generated people, while the platform will limit the reach of accounts with AI-generated people that do not add this label.