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Meta's latest EU Digital Services Act report reveals that in the first half of 2026, Instagram reached 297 million active users in the EU, while Facebook had only 264 million, with Instagram significantly leading in growth. The report also disclosed data on reductions in content moderators and increases in reports of terrorism and child exploitation content.
X is promoting its AI-driven account performance and trend analysis tools by offering free API quota to paid users of Grok Bot. The integration allows the bot to search posts, read timelines, view mentions, and generate reports, aiming to help creators and brands optimize their X usage experience while showcasing its AI capabilities.
Pinterest has set the date for its annual marketing showcase, Pinterest Presents. The online event will take place on September 17, featuring the release of new advertising products, sharing of usage trends, and industry best practices.
Meta is upgrading its "Login with Facebook" feature, focusing on simplifying the login process so users can access third-party tools with fewer clicks using their Facebook credentials. This update includes one-click login for Android and web, improvements to the Limited Login flow, and optimizations for iOS fast app switching. Developers can integrate these new features through the latest SDK.
On August 26, Meta agreed to pay approximately $18 billion to settle a lawsuit filed by a coalition of attorneys general from 29 U.S. states. As part of the settlement, Meta has committed to implementing a series of new restrictions for users under 18 in the U.S., including a default two-hour daily usage limit, default disabling between midnight and 6 a.m., and default muting of notifications during school hours. This article explores the reasons behind Meta's decision to settle, the challenges of teen identity detection, the impact of usage limits on engagement, and the potential implications of these changes for marketers and Meta's overall business.
X recently launched an updated NFL Gametime activation interface, offering a centralized score tracking and discussion space for each game, and added an NFL Hub feed. The feature builds on the NFL Portal introduced in 2024 with visual optimizations, but the core logic is similar. Sports content accounts for nearly half of X platform discussions, with NFL-related posts making up about 40%, and this move aims to solidify the platform's key position in the sports social space.
X launches an API that enables enterprises to create customized chatbots for the X Chat messaging platform, capable of handling tasks such as bookings and order inquiries, but brands must develop the functionality themselves, and the chatbots will be labeled as "automated by @owner".
Instagram recently launched a new campaign for its revamped connected TV (CTV) app, inviting creators Ameya Okomoto, Vikram Thanigaivelan, and Carson Gillaspia to showcase different use cases such as watching Reels on TV, following along with workout videos, and sharing recipes and travel content. After debuting on Amazon Fire devices last December, the app has expanded to Google TV and Samsung smart TVs. Instagram aims to increase user awareness of CTV viewing methods and align with the big-screen viewing trend—according to Google's Q4 2024 earnings, 15% of Shorts watch time in the U.S. comes from connected TVs, while Instagram's Reels already accounts for 50% of total in-app time.
Snapchat's latest research shows that the platform is a high-value channel for sports betting and prediction market advertising in the United States, with daily Snapchat usage among monthly bettors being 1.4 times higher than the general population. However, given that its user base includes a large number of teenagers, the compliance of such promotions remains questionable.
X recently announced the relaunch of its lead ads feature, a format almost identical to the version Twitter discontinued in 2016, but with improvements such as pre-filling user information. The new ads feature a prominent call-to-action button at the bottom of promoted posts, support various formats including images, videos, and carousels, and are now available in X Ads Manager.