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Google is rolling out an updated A/B testing experience for Search ads, enabling advertisers to launch experiments with just a few clicks. The new flow in Google Ads Manager simplifies test setup, offers more comparison options, and integrates with Performance Planner and AI Max for deeper insights. The rollout is scheduled throughout September.
TikTok 正研究将 TikTok Pay 引入美国，使用户可通过私信向其他账户汇款。该功能已在越南、马来西亚和泰国上线，并配套提供 PayLater 分期选项。此举或借鉴抖音支付经验，提升直播带货转化率。2026 年上半年 TikTok 美国 GMV 达 118 亿美元，同比增长超 100%。
YouTube has updated its video view counting methodology, prompting brands and marketers to reassess what constitutes a view. Definitions vary widely across and within platforms, from simple on-screen plays to engaged and qualified views. Axios reporters Sara Fischer and Kerry Flynn outline these differences, while commentator Matt Navarra provides a comparative graphic. Understanding these nuances is critical for accurate engagement measurement and partnership negotiations.
Meta最新报告指出，女子体育产业规模达30亿美元，增速为男子体育的4.5倍。其平台数据显示，Instagram上顶尖女子运动员粉丝总量超1.28亿，WNBA内容季度观看量破12亿。品牌合作潜力巨大，68%的体育迷愿意尝试运动员推荐产品。
Meta 正式发布 Meta AI 的 Mac 版应用，功能与移动端一致，支持窗口共享、跨应用听写等特性，并针对企业用户提供基于账户和广告数据的定制回答，以及商业文档生成和任务自动化。此举被视为 Meta AI 商业化的重要一步，未来将引导用户从免费工具转向付费订阅 Meta One。
Meta is expanding the value of its AI tools for small and medium-sized businesses by allowing SMB owners to integrate Facebook and Instagram analytics, Meta Ads, and Google Workspace data into Meta AI, enhancing AI recommendations and platform strategy optimization. This feature aims to provide guidance through conversational prompts and supports generating documents, spreadsheets, and periodic task reminders. Meta views this as the first step in driving enterprise AI adoption, with future plans to launch more advanced Business Agent and Business Assistant tools, potentially monetized through a Meta One subscription.
LinkedIn announced the addition of AI-driven recommended clips and chapters features to its event management tools, which automatically identify key moments in live recordings, enabling marketers to generate short videos and enhance viewer replay experience. The feature is now available to users worldwide.
TikTok recently launched an AI-powered description generation tool in its TikTok Live Creator, capable of automatically producing summaries of streamers and live content for streamers to share with viewers. The feature was exposed by app researcher Radu Oncescu on Threads. Although the tool aims to provide viewers with more background information, its accuracy and generation mechanism remain unclear. Some argue that such AI applications fail to significantly enhance user experience, may instead waste water and electricity resources, and replace the creative enjoyment users could otherwise have.
X platform launched a creative competition totaling $175,000, encouraging users to use Grok Imagine to generate AI videos of The Odyssey. The event originates from Musk's criticism of Nolan's film adaptation and continues X's strategy of using cash rewards to incentivize content creation.
A recent Wall Street Journal investigation reveals that Meta's real investment in AI far surpasses the figures disclosed in its quarterly reports. The company currently holds approximately $693 billion in off-balance-sheet commitments, primarily related to AI spending, including about $347 billion in future lease obligations for the Hyperion data center project in Louisiana. These additional costs will gradually emerge after project completion, potentially posing significant risks to Meta's financial condition.