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Instagram Unveils Refreshed Logo and Brand Identity

Instagram's Chief Adam Mosseri has revealed an updated logo and wordmark, part of a broader brand refresh that includes new fonts, icons, and formats. The change, intended to modernize the app's look, has sparked over 5,000 combined replies on Instagram and Threads, with some users criticizing the font styling. The update may signal upcoming feature changes, though currently only the app's top title appears affected.

Instagram
X shares new insights into transparency and shadowbanning

X has published more details about how its algorithmic code influences post reach, alongside a new tool to help users identify potential restrictions or shadowbans. The update expands the platform's GitHub code listing and introduces a testing phase for visibility labels, though the process requires manual input and follows a history of incomplete transparency promises.

X (Twitter)
Meta Releases Holiday Marketing Guide: Focusing on Cross-Platform Shopping Journeys and AI-Driven Ad Optimization

Meta released a holiday marketing guide, noting that 86% of global holiday shoppers get inspiration through social media, and 58% of Gen Z discover gifts via Reels and Stories. The article emphasizes that the shopping journey is divided into four stages: discovery, offers, gifting, and new beginnings, and advises marketers to launch campaigns early and enable Advantage+ ads to improve efficiency and save costs.

Facebook
Pinterest partners with Zillow for ad targeting

Pinterest and Zillow announced a partnership on Wednesday, bringing Zillow's housing intent data into Pinterest's advertising system. Zillow Elevate advertisers can now use Pinterest Media Network Connect to target users with 34 consumer segments, including homebuyers, renters, sellers, and homeowners, and reach specialized groups such as renovation-focused buyers and recent homeowners.

Pinterest
Meta Expands Creator Studio App Access, AI Helps Creators Grow

Meta is expanding access to its Creator Studio app, which uses AI to provide personalized recommendations and automated reply features for Facebook creators. It is now available to iOS creators in the United States and Canada. Early testing data shows the tool can significantly boost follower growth and revenue.

Facebook
Consumer Trust Deficit May Be the Biggest Constraint on Meta's AI Strategy

Meta's persistently low consumer trust could become a major obstacle to advancing its vision of AI superintelligence. From the Cambridge Analytica incident to the failure of the Diem project, and most recently the controversy over AI glasses, trust issues are continuously eroding users' willingness to accept its data collection tools.

Facebook
LinkedIn playbook offers guide to optimizing for AI

LinkedIn releases a new guide on how brands can optimize content to increase citation rates in AI chatbot responses. The guide proposes a 'credibility stack' framework, leveraging platform trust signals, and recommends prioritizing long-form posts and maintaining content freshness. Third-party research shows LinkedIn is one of the most cited sources in AI answers.

LinkedIn
Snapchat ads pharma ad disclaimer links

Snapchat announced on Tuesday a new advertising option for pharmaceutical marketers, allowing pharma advertisers to include product disclosure links in ads, enabling users to more conveniently access more information directly from in-feed displays. The new ad format supports multiple CTA attachments for health and safety instructions, with up to three disclaimer CTAs and one primary CTA configurable. Snapchat stated that this move aims to help pharmaceutical brands meet compliance requirements while reaching users interested in health content (95% of users expressed interest).

Snapchat
Meta Launches Exclusive Ad Exclusion Audience Feature

Meta has added an "exclusion-only" custom audience feature in Ads Manager, allowing advertisers to create audience lists that can only be used to exclude specific groups, optimizing ad delivery efficiency and meeting legal or regulatory requirements. This feature cannot be used for inclusion audiences and cannot be converted to regular custom audiences after creation.

Facebook

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